Keynote speaker
TIINA NUUM
ENG. DE. RUS. FIN.
Ideas don’t become influential because we push them harder. They become influential when people recognise something in them.
Ideas need friction to travel. If an idea doesn’t make you smile, wince or think twice, why would you listen to it? I use language, humour, irony and the occasional sting of sarcasm to give ideas some voltage.
Cultural Shifts & Human Systems
The Zeitgeist & Diagnoses of Time
TALK: The Diagnoses of Time: Reading the Subtext of a Changing World
Reading between the lines of current cultural trends to understand the underlying psychological and structural shifts defining our era. This talk explores the patterns, tensions, and unspoken assumptions that reveal where society is heading next.
Paradoxes, Polarities, and Ambivalence
TALK: Holding the Tension: Embracing Contradiction in a Polarized World
Moving past black-and-white thinking. This keynote dives into the tension of opposites and the rich, complex truths that live in the gray areas — where two seemingly contradictory perspectives can be true at the same time.
Interdisciplinary Future Thinking
TALK: Mapping Tomorrow: How to Build Compassionate Pathways Through Chaos
Blending insights from history, technology, sociology, and psychology to map out compassionate, resilient pathways for what lies ahead. A framework for navigating uncertainty with foresight and humanity.
Systems vs Agency
TALK: Breaking the Matrix: Reclaiming Individual Power from Automated Systems
Exploring how giant, self-sustaining societal systems lock us into automated patterns, and how we can reclaim our individual power, active choice, and authentic human agency within them.
The Future of Marketing
Helpful, Empowering, and Ethical Marketing
TALK: Beyond the Hype: The Profitable Power of Radical Honesty and Ethical Marketing
Rejecting manipulation, manufactured scarcity, and artificial urgency. This session outlines a vision for marketing that does more than persuade — communication that helps people make better choices, creates genuine value, and respects human agency.
Resonance Marketing: Why Relevance Is No Longer Enough
TALK: Resonance Over Relevance: Building Relationships That Survive Mistakes
Short-term tactics and manipulation drive transactions, trigger behavior, and win elections. But a repeated purchase is not loyalty. True loyalty means a customer chooses you despite a better price, and stays with you when you make a mistake. Long-term impact requires resonance.
The Best Marketers May Not Be Marketers
TALK: The Best Marketers Are Not Marketers: The Rise of the Exceptionally Good Thinker
The next generation of marketing leaders will not come from traditional marketing backgrounds. Instead, they will emerge from culture, technology, psychology, and philosophy — professionals who are, above all, exceptionally good thinkers.
How Brands Become Part of the Cultural Conversation
TALK: The Cracks of Opportunity: Navigating Cultural Shifts for Meaningful Growth
In an increasingly fragmented world, people crave belonging. Brands that learn to sense collective longing can see what is emerging before it becomes obvious. The greatest opportunities lie in the cracks — where cultural shifts turn into new possibilities for business, meaning, and human connection.