FRACTIONAL CMO
Senior marketing thinking for companies that have outgrown ad-hoc marketing.
I work with founders and leadership teams who need an experienced marketing mind without hiring a full-time CMO.
I am not a performance marketing specialist.
I am interested in what the company should mean, say and become known for — and how marketing can make that real.
How we can work?
FRACTIONAL CMO
An ongoing senior marketing partnership, shaped around the company's needs.
FOCUSED RETAINER
For example, when B2B marketing, thought leadership or positioning is the main focus.
FIXED-TERM PROJECT
A defined challenge, from positioning and messaging to a marketing reset or launch.
A particular strength: B2B & thought leadership
If your business depends on expertise, trust and a complex buying decision, what the company is known for matters.
I can help shape:
- positioning and messaging;
- B2B marketing direction;
- thought leadership;
- executive visibility;
- narrative and content strategy;
- website and key marketing messages;
- PR angles and communication;
- campaigns and launches;
- and the practical priorities that turn strategy into action.
Thought leadership can be a central part of the work — but it doesn’t have to be.
The engagement should reflect what the business actually needs.
If you’re looking for a fractional CMO with a strong strategic, narrative and communication background, tell me what you’re working on.
