About

About me

I'm an Estonian marketing strategist, thought-leadership advisor, writer and speaker specialising in the Zeitgeist and the future of marketing.

Who I work with

I advise visionary thought leaders, founders and CEOs, marketing thinkers and creative forces.

 
 

 

 

Intellectual territory

Business, marketing and growth are the caramelised crust. I like the crack of it — but I’m more interested in what happens underneath: the systems, strategies, human behaviour and deeper currents shaping what we call business in the first place. 

what I bring

I see patterns across scales, connect signals, stories and seemingly unrelated ideas and turn them into clear language, strategy and results.

 
 

 

 

Personal mantra

As machines become better machines, I want to become more fully human — and bring my ideas, energy and charisma to the people and projects that matter.